Social Media Strategy and Analytics for Public Sector Organisations

Started by Andy, September 24, 2022, 06:24:31 AM

Previous topic - Next topic

Andy

Venue: Online

Date: October 4, 2022

OVERVIEW
Social media has transformed how people communicate. It has revolutionised how individuals consume information and interact with organisations such as councils, education bodies and many other public service providers.

For busy professionals, developing and implementing a social media strategy can be challenging, even before overcoming internal barriers such as scepticism, lack of resources and time. A key part of achieving organisation-wide success is proving value by measuring social media results and metrics.

How do you develop a strategic approach to social media in your organisation and achieve senior buy-in? How can you turn executives into advocates and begin to measure the real value of social media within an organisation?

Join this professional development training course to discover how to think strategically about social media and implement initiatives to ensure activity helps achieve marketing and communication goals, and support the objectives of your wider organisation.

TRAINING OUTCOMES:

  • Identify and overcome internal barriers to social media development
  • Learn how to develop effective social media strategies for your organisation
  • Measure social analytics and learn how to prove the value of social media activity in your organisations
  • Learn how social advocacy programmes can engage internal colleagues
  • Understand the importance of social customer service
  • Develop a social media action plan for future activity

TESTIMONIAL:
"Great course, with a really good insight into Social Media." – Michelle – North Kesteven District Council

TRAINER: Alistair Beech
Alistair is the Senior Social Media Coordinator at The University of Manchester, where he oversees the strategic direction of corporate channels and leads a hub of social media professionals across campus.

He is an experienced digital marketing and communications specialist with over ten years' experience in public and private sector roles, including agency and in-house. Alistair has spent the last five years working in Higher Education and is a regular conference presenter and trainer. CIM-certified, he is a member of the Hootsuite Higher Education Customer Advisory Board.

For more information or to make a booking please call 0330 0947 344

More details: https://www.governmentevents.co.uk/event/social-media-strategy-and-analytics-for-public-sector-organisations-4th-october-2022/